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RIGARDS Eyewear

LET.02

Jean Marc Virard, co-founder of l'Étude, conceptualized and originally founded the high-end eyewear brand Rigards. He defined the label's singular identity, shaping its creative universe through brand strategy, campaigns and film direction.

Client

Rigards

Services

  • Design & Branding,
  • Visual Production,
  • Post Production,
  • Goods & Merch,
  • Audio Production

Credits

Jean Marc Virard
Concept & Branding, Creative Direction, Film, Styling, Scoring
Robert Kerian
DP, Video & Film, Production
packshot
closeup portrait with glasses
portrait of model getting paint on his face
rigards black sanjuro
rigards atelier
packshot
closeup portrait with glasses
portrait of model getting paint on his face
rigards black sanjuro
rigards atelier
1
10
L’Étude Group
European creatives from LA and beyond

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