Working with the brand since their launch, we refreshed the creative and art direction based on their existing DNA, expressing their hybrid of fashion and technical athletic wear with a new editorial focus.
To enhance the shopping experience, we introduced interactive elements like product hovers and infinite view.
Additionally, a Techne page was also added to emphasize the brand's technical aspects and a journal as a content driven communication tool. A section has been dedicated to highlight their collaborations with other brands and artists.
Made all on a native custom Shopify template.
