Our key work focused on their latest campaign highlighting a brutalist style, shot in Los Angeles in brutalist architecture and featuring various models, photographed by the Italian DP Giulio Ghirardi.
The second series "New Print: Self Impression" was a refresh campaign to reset up the brand by focusing on a lo-fi style and technology to emphasis on the roots of the brand. It is an answer to the overwhelming digital era we live in, keeping an organic feeling even in the casting that was handpicked within the new generation of outdoor and hiking culture community.
